About us

Out of the Ordinary Works

OOOW is a design gallery, a multidisciplinary platform, and a home for the unconventional. With a physical presence in Sydney’s creative east and an expanding global reach through our online store and curated partnerships, OOOW offers a bold and thoughtful collection of limited-edition objects that sit between art and function.

OOOW’s distinctive voice emerges from a desire to explore the unexpected. Founded by Piril Kugu, an architect, designer, and creative director, OOOW reflects a practice shaped by years of architectural excellence and a deep love for emotional design. It’s a space where collectible cushions, sculptural forms, and everyday rituals are all reimagined through a lens of curiosity, precision, and play.

OOOW is also a gallery space that champions like-minded designers and artists , those who challenge norms, work with intention, and create with soul. From soft forms to structural statements, each piece in our collection carries a story, and each story is carefully chosen to contribute to a living, evolving archive of design beyond the ordinary.

OOOW also draws from the architectural legacy of Piril Kugu Architects, a design practice undertaking residential and interior architecture projects across Australia and abroad. This allows us to extend our vision from object to space, offering clients a fully integrated design journey — from the shape of the room to the story of the cushion that lives in it.

At OOOW, we believe in the poetry of materials, the intelligence of form, and the joy of things that feel alive. 

We are designers, curators, collaborators. We are curious and attentive minds.